Care Born from the Heart of the Family

Rediscover the softness and protection of nature in every handcrafted soap. Botanical ingredients, handmade with love, for your skin.

The story of Amaia is born from the home.

It is born from the warmth of a family tradition where a mother’s hands always found a way to heal: a herbal infusion, a homemade balm, a warm bath with aromatic leaves. Amaia is a tribute to that legacy. To the figure who cares, who accompanies, and who knows the oldest secrets of nature to protect her family.

The name Amaia comes from the word “Ama,” which in several cultures means mother, but also means to care, to love, and to give life. And that is exactly what we want you to feel when using our products: the same protection and gentleness we felt when we were cared for by her.

Amaia is a brand that restores the skin’s connection with nature. Our artisanal soaps are handmade, in small batches, with medicinal plants, pure essential oils, and clean formulas that respect your skin and honor botanical wisdom. There are no harsh chemicals, no parabens, and no empty ingredients here. There is real nature, authentic aromas, and benefits that come directly from the earth.

Each bar of soap tells a story—the story of family well-being, of healing rituals, of traditions preserved.

At Amaia, we believe that caring for the skin is also an act of love.
A ritual that honors our roots, our essence, and our health.

That is why we make soaps that do more than cleanse:
they heal, relax, nourish, strengthen, and embrace your skin through the medicinal power of plants.

Welcome to Amaia.
Welcome to care that is born from the heart of the family.